Art Director - Copywriter
We are not fine! How did it take 14 years to finally get a potato chip emoji? We had to do something about that.
2022 Local Silver ADDY
2022 District Silver ADDY
Walkers is a British brand famous for their potato crisps. They came to us wanting to be more representative of mental health. So, we used the power of humour to break the “I’m fine” autopilot response during world mental health day on October 10th. Our Solution, a potato crisp emoji.