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Crisp Emoji

Art Director - Copywriter

We are not fine! How did it take 14 years to finally get a potato chip emoji? We had to do something about that. 

Year

2021

Awards

2022 Local Silver ADDY

2022 District Silver ADDY

Description

Walkers is a British brand famous for their potato crisps. They came to us wanting to be more representative of mental health. So, we used the power of humour to break the “I’m fine” autopilot response during world mental health day on October 10th. ​Our Solution, a potato crisp emoji.